Professor DiVita has been a practitioner in the field of marketing and management for the past 25-years, holding Manager, Director, VP, SVP, President and CEO titles. Additionally, DiVita has been teaching graduate and undergraduate business courses for the past 25-years.

His academic credentials include a Master of Science in Communications with a concentration in marketing communication research from Grand Valley State University where he graduated Summa Cum Laude; a Master of Management with a concentration in Marketing Management from Aquinas College where he graduate Cum Laude; a Bachelor of Science in Business Administration with a concentration in Marketing from Aquinas College; post-graduate study and completion of the School of Marketing Research at the University of Notre Dame; Professional Research Certification from the Marketing Research Association; and an Insights Professional Certification from the Insights Association.