Mr. DiMarco has spent the last 20 years immersed in Marketing and Branding disciplines. Specifically, he has served as the Vice President of Marketing and Operations for a global fitness education organization, the Director of Strategic Marketing for a national fitness chain as well as the Marketing Manager for a global optical organization. His experiences include roles in branding, strategic marketing, social media marketing, sales, product management, financial management, entrepreneurial start-ups, and global operations.

Mr. DiMarco has had the opportunity to travel to Italy, Ireland, and the Philippines to help address the needs and strategic direction of the organizations for which he has worked.

He has an MBA and an undergraduate degree in Marketing from the University of South Florida. His philosophy towards teaching, and his goal for each semester, is to communicate and facilitate the key knowledge elements and practical applications so the students succeed in the classroom and in life.