About the Instructor: 
Dennis A. Casazza, MBA (Cum Laude), BSEE – Adjunct Prof. of Marketing, College of Business

Thirty-five + years of executive level profit and loss responsibility and business experience in the development, implementation, and management of profitable business performance, and market presence, which required the collaboration of executives, middle management, administrative, and critical skilled professionals to ensure optimal levels of productivity, and strong Customer Relationship Management (CRM) strategies.  Currently serving as an Adjunct Faculty Member of Marketing for the College of Business, at St. Petersburg’s College since 2003, and since 2010 with Hillsborough Community College Ybor Campus where I teach a broad range of marketing and management courses for their Associates Degree Program.

Having successfully founded and managed a sales & marketing firm for ten (10) years, which was subsequently sold, prior to my relocation to FL, I continue to operate as an independent marketing consultant, dba Dennis A. Casazza & Associates, providing retainer and fee based third party marketing strategy & administration, for commercial clients.  My Adjunct teaching responsibilities continue to be a rewarding part of my workload, and desire to assist others in understanding it’s not what we know or don’t know that matters, it’s thinking outside the box and thinking the unthinkable (what we don’t know we don’t know) that makes a difference!  

As an independent consultant I have been fortunate to work on a broad range of assignments, with both commercial accounts and most recently with a sports/entertainment organization in evaluating, optimizing, designing, and implementing marketing solutions and strategies for short and long term business growth!    

As a result of these assignments I have worked closely with the City of Tampa’s East Tampa Community Redevelopment Division soliciting sponsorships for charitable organizations and professional conferences & workshops.  As a result, it has broadened my contacts throughout the community with several of the following orgnizations, to name a few:

The Centre Club General Business Forum @ The Centre Club, Tampa, FL
Tampa Bay Development Corp. Business Forum @ The Tampa Club, Tampa, FL
SBA (Small Business Association) c/o USF @ their offices at The Port Of Tampa
InfraGuard Conferences, Sponsored by The Federal Bureau of Investigation Internet Security Division
Pepin Distributing, Inc. – re: Poster & Billboard Advertising Campaign
Clear Channel Communications, Inc. and CBS Radio – re: Radio & TV Promotional Advertising Program
Pepin Academy – A Tampa Charter School
Florida State Fairgrounds, Tampa, FL – re: Promotional Activities 2012 State Fair
Busch Gardens – Marketing Department, Tampa, FL
TBSA: Tampa Bay Today – re: Promoting Tourism for the Tampa Bay Area

Throughout my career, I have been associated with and held membership in a series of professional associations:  Who’s Who in American industry, American Management Association, American Marketing Association, National Association of Securities Dealers, National Association of Physical Distribution Management, American Production & Inventory Control Society, Data Processing Management Association, Oklahoma Society of Professional Engineers (EIT), and the Institute of Electrical & Electronic Engineers.